Interact with customers using a combination of indirect and direct communication channels.
Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels—email, landing pages, websites, mobile phone, social media, direct mail, etc.—and enabling customers to take action in response using the channel of their choice. Simply put, multichannel marketing is all about choice.
Be where your customers are—everywhere. Consider this: multichannel customers spend three to four times more than single-channel customers. Thanks to the proliferation of available channels, customers have more choices than ever when it comes to getting information about your products and services.
To fully engage your prospects and customers, it's not enough to get the right message, to the right person, at the right time—you have to use the right channel as well. Using multichannel marketing campaigns to deliver your message is an effective way to communicate with your prospects and customers using their preferred media.
Delivering the right message, at the right time, through optimum channels requires an integrated platform that ties it all together. With NurtureMyLeads, all marketing channels are available in one fully-integrated platform. You no longer have to work with multiple databases, platforms and vendors.
Using the NurtureMyLeads platform, you can create customer acquisition or retention campaigns with drag-and-drop simplicity using any combination of:
- Landing pages
- Mobile SMS
- Personalized URL's
- Bar codes
- Direct mail
- Call center
- QR codes
And because all of your marketing channels are integrated into one platform, reporting on cost-per-acquisition, conversion, and ROI becomes easy. You no longer have to consolidate results from multiple campaigns to produce reports. We do it all for you on your desktop—automatically.
Use NurtureMyLeads to easily build, and execute, customer engagement marketing campaigns using all channels. It gives you the power to dramatically improve your marketing results and deliver fully-qualified and sales-ready prospects that will drive sales conversion and revenue.