Smart Campaign Services

A one-stop end-to-end marketing automation services that encompasses our Smart Campaign models

Smart Marketing Campaign Services

NML offers a one-stop end-to-end marketing technology services that encompasses our Smart Campaigns. We help create smart content, technology, channels and data to create canned models that can be easily customized for multiple products and services. These smart models utilize a multi-channel strategy, improve and optimize sales funnels, create timely and relevant messages, notifications to sales, use of subjective and predictive scoring, and use internal and external data.

These campaign models are extensive yet scalable to fit your current needs and scale up as your marketing matures.

This service is customized for your product/Service, inexpensive and designed to get you started without having to learning curve.


ROI Reporting

Flexible dashboard reporting to monitor the effectiveness of your campaigns and budget appropriately.

The goal of the reporting dashboard is to help you make strategic decisions by providing actionable data. A good marketing dashboard conveys marketing's contribution to the business, and the already designed NurtureMyLeads reporting dashboard helps you accomplish these objectives by displaying the results of your multichannel campaigns with drill-down capability at the granular level.

Measure results and make strategic decisions so that you can make changes on the fly. And segment your leads so you can refine your messaging and, most importantly, show ROI for the marketing dollars spent.

Measuring ROI

Return on investment (ROI) is a measurement of how much revenue is generated from every dollar spent on marketing. Despite the fact that ROI is the quintessential metric used to measure marketing success, the process of actually measuring ROI is difficult and prone to error. This is due to the challenges in tracing revenue back to specific marketing campaigns or activities.

The NurtureMyLeads dashboard provides a cutting edge way to measure ROI. It provides cumulative and transactional information to help you show the connection between marketing activities and business impact. Once you have a process for measuring ROI in place, you can shift your attention to improving it. NurtureMyLeads helps you improve ROI in three key ways: Streamlining Campaign Development, Automating Manual Tasks and Improving Campaign Response Rates.

Custom Dashboards

Although NurtureMyLeads provides a comprehensive reporting dashboard, sometimes it's necessary to merge data from other sources to help better understand your customers, markets, and products. We have the experience in combining data from various sources and creating custom dashboards. We would welcome the opportunity to explore how we can put our expertise to work for you.


Marketing Automation

Streamline, automate and measure your marketing tasks.

Marketing automation allows companies to streamline, automate, and measure marketing tasks and work flows so they can increase operational efficiency and grow revenue faster. NurtureMyLeads Marketing Transformation services will take your Marketing to a new level by adding machine learning and advanced analytics so your campaigns get smarter over time. We design platforms that are web-based, easy to use, and don't require technical expertise. If you can use a mouse, you can drag, drop, point and click your way through the entire process of designing and launching a campaign from start to finish.

We help you set up your campaigns to run on any frequency and cadence you wish, including triggered and drip campaigns—all automatically and behind the scenes—allowing you to focus on running your business.

Beyond the obvious time-saving and efficiency benefits of automation, NurtureMyLeads enables many modern business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and retention. And for all companies, it includes marketing ROI analytics.


Automated Lead Generation

Enable your salesforce with pre-qualified leads using inbound and outbound marketing strategies.

There are two types of lead generation services offered through marketing automation platforms. Most of the enterprise systems are inbound platforms where the client places content—such as white papers, webinars, video, newsletters etc.—on the web, and using SEO and PPC strategies, they attempt to get consumers to register for the free content. We call this the 'pull' model. The other system is outbound marketing where the platform sends promotional campaigns to prospecting lists. We call this the 'push' model. The latter requires a significant database of targeted consumers or businesses. NurtureMyLeads has both.

We provide all of the tools you need to implement inbound and outbound lead generation, lead nurturing and lead qualification processes. The result is a more successful sales force and a higher close rate.

NurtureMyLeads is data and market agnostic. Our platform accommodates all types of B2B and B2C marketing automation strategies in any vertical market. More importantly, it can be implemented at a much lower cost. We don't embed a system that requires constant hand holding and costly consulting fees. Our goal is to work with you to implement a marketing strategy that best fits your situation. Our team helps you get your campaigns up and running, then, after training and a thorough knowledge transfer, we hand it to you to maintain.

NurtureMyLeads' lead generation solutions will optimize the performance of your demand creation programs. It improves the number of qualified leads in your sales pipeline and integrates sales and marketing to make them both more efficient.

NurtureMyLeads sends only qualified leads to the sales force and funnels the colder leads into multi-touch lead nurturing programs. NurtureMyLeads not only increases sales efficiency but also improves marketing productivity by leveraging campaigns that are set up once and reused multiple times. Based on the lead distribution option you choose, leads will be sent directly to the inbox of your sales force. Each lead will be accompanied with detailed lead information and a score card.

Automated Lead Generation Solutions:

  • Acquisition
  • Inbound lead nurture
  • Ongoing real-time lead qualification
  • Website visitor tracking
  • Dynamic segmentation
  • Data analytics
  • Relevant messaging

Automated Lead Nurturing

Build relationships and trust with your prospects and maximize your close ratio.

Did you know that, on average, only 20% of leads are sales-ready when they come in? Statistics show that more than 95% of all inquiries are never converted. That's a lot of revenue being lost in the cloud. Using the NurtureMyLeads platform, you can turn that around by using a disciplined process known as lead nurturing to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at a 33% lower cost per lead.

Lead nurturing is about building relationships and trust with your prospects in a way that is both consistent and relevant.

According to Brian Carroll, CEO of InTouch, and author of Lead Generation for the Complex Sale, up to 95 percent of qualified prospects on your website are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product from you. You need to be ready when they are so you don't miss your opportunity.

Lead nurturing builds long-term relationships—where fostering respect, being a good listener, and keeping things interesting are paramount. Incoming lead processing campaigns are your chance to make a positive first impression. Anecdotal evidence suggests that nurtured prospects buy more, require less discounting, and have shorter sales cycles than prospects who were not nurtured.

Use NurtureMyLeads and we'll show you what you should be doing to lay the right foundation.


Multi Channel Marketing

Interact with customers using a combination of indirect and direct communication channels.

Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels—email, landing pages, websites, mobile phone, social media, direct mail, etc.—and enabling customers to take action in response using the channel of their choice. Simply put, multichannel marketing is all about choice.

Be where your customers are—everywhere. Consider this: multichannel customers spend three to four times more than single-channel customers. Thanks to the proliferation of available channels, customers have more choices than ever when it comes to getting information about your products and services.

To fully engage your prospects and customers, it's not enough to get the right message, to the right person, at the right time—you have to use the right channel as well. Using multichannel marketing campaigns to deliver your message is an effective way to communicate with your prospects and customers using their preferred media.

Delivering the right message, at the right time, through optimum channels requires an integrated platform that ties it all together. With NurtureMyLeads, all marketing channels are available in one fully-integrated platform. You no longer have to work with multiple databases, platforms and vendors.

Using the NurtureMyLeads platform, you can create customer acquisition or retention campaigns with drag-and-drop simplicity using any combination of:

  • Email
  • Landing pages
  • Twitter
  • Mobile SMS
  • Personalized URL's
  • Surveys
  • Bar codes
  • Direct mail
  • Facebook
  • YouTube
  • Websites
  • Call center
  • QR codes
  • Video

And because all of your marketing channels are integrated into one platform, reporting on cost-per-acquisition, conversion, and ROI becomes easy. You no longer have to consolidate results from multiple campaigns to produce reports. We do it all for you on your desktop—automatically.

Use NurtureMyLeads to easily build, and execute, customer engagement marketing campaigns using all channels. It gives you the power to dramatically improve your marketing results and deliver fully-qualified and sales-ready prospects that will drive sales conversion and revenue.


Customer Retention

Maximize your relationships with existing customers and communicate via preferred channels.

To understand the importance of customer relationship marketing, consider the following facts:

  • It costs 6–7 times more to acquire a new customer than retain an existing one
  • A 5% reduction in the customer defection rate can increase profits by as much as 95%
  • A 2% increase in customer retention has the same effect as decreasing your costs by 10%

Customer attrition—also known as churn, turnover, or defection—can cost your company millions of dollars in lost revenue, plus the cost of acquiring new customers to replace them. Having a strong customer retention program in place can help you hold onto to your hard-earned clients and increase your return on investment.

Once a prospect becomes a customer, reengaging with them to build an ongoing dialog is key—existing customers are the most viable source of additional revenue. Squeezing more from the core by up-selling or cross-selling new products to increase purchase frequency is an effective strategy that produces more loyal customers.

Using NurtureMyLeads, you can deploy a variety of CRM campaigns such as newsletters, special offers, and other incentives across a variety of channels to take advantage of these additional revenue opportunities. Because the cost of marketing to customers is significantly lower than the cost of marketing to prospects, every additional sale generates a higher profit margin and ROI.

NurtureMyLeads helps companies create stronger customer relationships, increasing retention and loyalty. Let us help you retain and maximize your customers.


Campaign Management

Create fully-integrated campaigns on your desktop with drag-and-drop ease.

NurtureMyLeads has a powerful marketing campaign management feature which uses a single screen to guide you from concept to launch. The types of campaigns you can create are endless, ranging from simple email marketing campaigns to fully integrated campaigns using any combination of channels. Using our drag-and-drop feature, you can easily build campaign flows that include email, mobile, social media, direct mail, landing pages, forms, surveys, auto-responders, timed responders, drip marketing and additional marketing automation functionality.

The Campaign Management Hub enables you to quickly and easily map out each step of your campaign including your list (or segmentation), marketing creative, auto-responses, sales notifications, and follow-up actions. We even provide a library of preconfigured campaign templates to save you time in the campaign planning process. Our preconfigured templates can be used as-is, or modified to meet your needs.

Our goal is to help you grow your business using marketing programs that maximize revenue, minimize costs, and ultimately, get results.


Test & Optimize

A/B testing takes the guesswork out of the campaign optimization process.

A/B testing is a simple way to test changes to your email, landing pages, direct mail and website against the current design, and determine which ones produce the best results. It is a method used to validate your offer, copy, color schemes, design layout, link placement and other changes that are improving your conversion rate before you implement the change.

Testing takes the guesswork out of the optimization process and enables data-driven decisions that shift business conversations from "we think" to "we know." By measuring the impact that changes have on your metrics such as sign-ups, downloads, purchases, or whatever else your goals may be, you can ensure that every change produces positive results. Let the quantitative data speak for itself and take the guesswork out of your campaign planning. NurtureMyLeads will implement your test strategies and optimize your campaign response for you.


Lead Scoring

Automatically assign scores to each lead based on predetermined behavior and activate the sales process when they are qualified.

Many of the so-called "leads" you generate are not true potential buyers for your products. 'Demographic lead scoring' finds the customers who fit your target profile, and 'behavioral lead scoring' determines the buying behavior and signals to the system that they are ready to make a purchase. Once you've qualified a lead, you want to distribute the lead to your sales team to make sure they are followed up on in a timely and relevant manner. Statistics show that companies that implement this kind of lead scoring enjoy 28% better sales productivity and 33% higher revenue growth than companies without lead scoring. With NurtureMyLeads, you determine the qualification scores based on behavior indicators and the system lets you know when a lead has matured from cold to hot. You'll never miss an opportunity again.


Full-Service Marketing

Our resources are your resources. Think of us as your sales and marketing department.

Think of NurtureMyLeads as an extension of your Marketing Department. We work with you to develop, implement, execute and fine tune your sales and marketing strategy so that you can stay focused on achieving your business objectives. Campaign planning begins with an understanding of your product and the target market. With your budget in mind, we will develop and provide a written plan that leverages cutting-edge marketing media—including email, web, print, mobile marketing and social media—to achieve your business goals. Once the plan is approved, we will manage your campaign from creative design, list management, project execution and back-end ROI and analysis reporting.


Custom Solutions

Your marketing requirements are unique. Leverage our years of experience designing applications that fit your needs.

Marketing campaigns are never a one-size-fits-all solution. Your marketing requirements are unique and we understand that. That's why our years of marketing systems development expertise will help you combine the functions and features we offer and create new unique solutions to meet your needs.


Lists & Data Hygiene

Lists are one of the most important ingredients to a successful campaign. We help you target the correct audience, every time.

Dick Benson, a Direct Marketing Association Hall of Famer, once said "Lists are the single most important component to your campaign." If you aren't targeting the right person, you might as well throw your money away. A simple example of this follows:

Let's say you're guy who loves golf: you live, breathe, eat and dream about golf. Because of your strong affinity for the game, you open any golf marketing communications that come your way. However, because you have a gender-neutral name (Chris), you also get selected for a women's clothing promotion because the marketer didn't have gender or lifestyle targeting capabilities. Which promotion will end up in the circular file?

Make no mistake, lists are key to the future of your business and the continued generation of new revenue streams. Our data experts have been in the compilation business for more than 30 years. We will help you get define your market and assemble the lists that perform best. Our targeted consumer and B2B mailing lists will identify demographics, lifestyle, psychographic, firmographic and transactional information that helps pinpoint the recipients most likely to respond to your offers. For business mailing lists we provide names by industry, decision makers, employee size, sales volume, and other useful attributes.

NurtureMyLeads can also help cleanse your customer file with a whole suite of hygiene services, including delivery point verification and change of address processing. This ensures deliverability so you aren't wasting money. We can also append demographic and firmographics data to your lists to make them more effective.


Graphic Design

Our creative team designs marketing campaigns that speak directly to your audience.

Our creative team will work with you to produce marketing collateral that communicates your message directly to your target audience. We are experts in creating messages for all channels—email, direct mail, landing pages, forms, surveys, text messages and social media. Your message will remain consistent and will leverage your product and services throughout all of your campaigns.



Launch manual, time-based, or triggered campaigns using our design studios.

Using the NurtureMyLeads platform, customers can create simple or complex email campaigns with a few clicks. The system comes preconfigured with a variety of campaigns that any non-technical user can implement. Create your list, set the timing in which you want to launch your campaign, select your creative and away you go. Using our design studios, anyone can design their own email without any knowledge of HTML programming. We also have full HTML capabilities.


Landing Pages

Give your email campaigns a boost with landing pages using our design studios.

There are two basic types of landing page—'click through' and 'lead generation'—also referred to as lead gen or lead capture pages. Landing pages are accessed by clicking a hyperlink imbedded in emails, mobile, websites and personalized URLs contained in a direct mail promotion.

Click through landing pages have the goal of persuading the visitor to click through to another page. Typically used in ecommerce funnels, they can be used to describe a product or offer in sufficient detail so as to "warm up" a visitor to the point where they are closer to making a purchasing decision.

All too often, inbound advertising traffic is directed at shopping cart or registration pages. This leads to poor conversions as the ad doesn't provide sufficient information for someone to make an informed decision.

This is where a click through page comes in. As a result, the destination page from a click through page is typically the shopping cart or registration page—now with a much higher chance of conversion, after having passed through the details of the landing page.

Lead gen pages are used to capture user data, such as a name, email address, mobile phone and even survey data. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along with a description of what you'll get in return for submitting your personal data.

Some example of items given to the user are listed below:

  • Ebook or whitepaper
  • Webinar registration
  • Consultation for professional services
  • Discount coupon/voucher
  • Contest entry
  • Free trial
  • A physical gift (via direct mail)
  • Notification of a future product launch

Mobile SMS

Use mobile text messages as a means of delivering discounts coupons and other offers.

Integrating mobile messaging into your campaigns is a great way to communicate with customers or prospects who are on the move. Using the NurtureMyLeads platform, it's easy to build this medium into your campaigns that capture registration data. Simply drag and drop the SMS module into your campaign design, compile the text message you want delivered, or link it to a mobile-ready landing page. It's a great way to deliver sale coupons, bar codes and discount codes that are stored in the cell phone and used when needed at the point of sale. It's one more option for your customers to communicate on their terms. It's powerful, and it's effective.



Deliver fully-customized surveys across multiple channels to collect the information you need.

Using the NurtureMyLeads platform, you can incorporate any number of questions into your landing pages, microsites or personalized URLs. Our database structure is dynamic so any question you add to your campaign, regardless of channel or type of question, gets added to the database. Then all response information is rolled up at the individual level and stored for reporting or segmentation purposes. Surveys can be delivered by email, landing page, PURL or mobile phone. Surveys are an excellent way to determine when a prospect will enter the buying stage, or used for gathering customer satisfaction data.


Direct Mail

Integrate digital postcards into your campaign to drive home your offer in a highly visual, tactile manner.

Direct mail continues to be one of the most reliable direct marketing channels and continues to be effective when combined with the newer channels. Smart marketers understand this and they appreciate the added value that direct mail brings when it is targeted to the right segment with relevant messages.

NurtureMyLeads supports email, text message, web and the direct mail change. You can mix and match these channels for the highest response rate.

NurtureMyLeads makes your direct mail campaigns interactive by adding personalized URL's to the direct mail piece which opens a landing page or micro-site. These pages can be personalized, customized with relevant content (text and images) and include forms with survey questions. Each subsequent page can be designed to be dynamic, and every click is tracked, creating a 360-degree view of the prospect. This goldmine of information is available for segmentation and also as lead qualification information.

Using NurtureMyLeads, you can also make your direct mail interactive and mobile by using QR codes. The QR codes can open mobile landing pages which contain additional information and registration or survey forms. After gathering information, the prospect can be presented with coupons, bar codes and discount codes that are stored in the cell phone and used when needed. The use of QR codes will create a truly dynamic way to market to your prospects and create an extremely rich and engaging experience for your prospects.

NurtureMyLeads offers integrated multi-channel marketing and web-to-print capabilities that you can use to print only what you need in quantities ranging from one to thousands. Additional features and capabilities are defined below—we've taken direct mail to the next level.

  • Choose from multiple products and formats: small- and large-sized postcards, greeting cards, single- and double-sided flyers, tri-folds and business cards
  • Perforated loyalty cards can be separated from the postcards
  • Use our intuitive, online studio to build your print pieces that requires no design experience
  • Create, print and mail to your list from one platform and one low price
  • Build and add personalized URLs with a click of a button
  • Add QR codes to the print pieces with an simple user interface
  • Build regular and mobile landing pages using our drag-and-drop studio
  • Trigger direct mail based on responses to other marketing messages

Social Media

Leverage the power of Facebook and Twitter to promote your products and services.

Extend your reach by leveraging the power of social media to get your message to millions of prospects.

With NurtureMyLeads, you can create and deploy campaigns that include coupons, discount offers, sweepstakes, contests, and more. The steps to use NurtureMyLeads to publish your social media marketing and campaigns to Facebook Fan Pages, Twitter and YouTube are easy and intuitive. With a few clicks you can easily add buttons to Share, Like and Follow to your online creative. And post your email message to various social media marketing platformswith one click.

This communication medium is instantaneous and effective. By tying direct marketing, digital marketing and social media together, you can create a multichannel campaign that is personalized, relevant and convenient for customers and prospects.

Multiple studies have shown that integrating social media with your email and other direct marketing strategies generates much better results. With NurtureMyLeads, integration of social media is simple, will put you ahead of your competition, and help you meet your business goals.


QR Codes & Barcodes

Enable your promotions with QR codes and barcodes with the click of a mouse.

QR codes are an effective way to deliver personalized content and can be used to open mobile landing pages which contain additional information and registration or survey forms. Upon completion of the form data, the prospect can be presented with coupons, barcodes and discount codes that are stored in mobile devices and used when needed. The use of QR codes creates a dynamic way to market to your prospects and create an extremely rich and engaging experience for your prospects.


Personalized URLs

Personalized URLs are a sure way to differentiate and lift response.

A personalized URL (PURL) is a unique and personalized landing page created for each recipient of your direct mail or email marketing campaign.

For example: www.

When Sally Smith receives her promotional piece she goes online and types in her "PURL" and she's taken to a landing page that speaks directly to her. Think of it as a personal website or microsite which is set up to supplement and capture direct mail or email campaign responses. A Personal URL can be customized using text, images, videos, or audio specifically targeting information for each person's needs or interests. PURLs are a very effective means of personalizing your communications when used in conjunction with direct mail campaigns. Research shows that integrated campaigns that use multiple, personalized channels can improved response rate by 15% or more. Postcards are perfect vehicles for PURLs. Whether you lead with the postcard or follow-up after an email campaign, it's an effective way to capture someone's attention on an otherwise small piece of real estate that doesn't require someone to open an envelope to get to the point. When you combine it with a PURL, you not only command attention through personalization, you can launch a microsite that serves as a data collection or delivery vehicle with unlimited options.


Custom Database

Determine your market demographics and tap into vast amounts of B2B and B2C prospecting data.

Customers often come to us and say, "We aren't sure what our market profile is, what list to market to, or where to find one." If that sounds familiar, you've come to the right place. At NurtureMyLeads, it doesn't matter what vertical market you're in or whether you sell to consumers or businesses. If we don't have the data you need, we know where to find it, and we will gladly compile a universe of prospects that have the same demographics, firmographics or buying characteristics as your best customers. Our data experts have been in the compilation business for more than 30 years. They've held senior level executive roles at some of the largest direct marketing organizations in the U.S., and they know the data business.

In addition to existing CRM and prospecting data, the NurtureMyLeads database houses all transactional data associated with your campaigns. The database structure is dynamic and can accommodate virtually any number of fields. All marketing history is maintained at the individual level, and survey questions and responses can be added on the fly. Our database contains hundreds of millions of records and data points that can be used for segmentation purposes or reporting. Our platform also includes a sophisticated yet simple simple segmentation tool that is used for segmenting the database to arrive at marketable segments or lists. Segmentation criteria include customer purchase data, marketing history, demographic data, digital behavior, form response and more. If you can point and click, you can create sophisticated segmentation criteria for your campaigns. We've made it simple, effective, and intuitive.


Website Monitoring

Track and respond to your customers' website behavior at precisely the right moment.

The NurtureMyLeads platform is API-enabled and can accept triggers that automatically kick off a campaign based on certain website behavior. By tracking and interpreting this online behavior, you can determine where your customer or prospect is in the research and buying process, and respond appropriately with follow-up communications. For example, a customer opens your email and clicks through to your website. While on your site, they visit a specific product line and then click through to your pricing page. This is a perfect time to kick off a trigger-based email campaign that provides marketing collateral on the product they were researching. Statistics show that up to 95% of qualified prospects on your website are there to research, but as many as 70% will eventually buy a product from you or your competitors—so timing is everything. Use NurtureMyLeads to deliver relevant and timely information, and beat the competition to the sale.


Call Center Integration

Enhance your promotions with click-to-call functionality when you integrate NurtureMyLeads and your call center.

It's not enough to have a great marketing automation system that offers multi-channel options—your marketing efforts need to be integrated with all outside-facing communications including your call center. More and more marketers are going beyond the standard customer service programs and integrating call centers with outbound prospecting and lead generation—particularly when response times are critical.

When you integrate your call center with the NurtureMyLeads platform, you can add features like 'Click to Call' in your digital creative and route calls to the most qualified agent.

Since the NurtureMyLeads platform is API-enabled, it can be tightly integrated with any inbound or outbound call center. This makes the system even more powerful by being able respond to any inbound or outbound trigger that requires an immediate personal touch. And the data collected in the Call Center Management System can be retrieved and added to the prospect's profile within the NurtureMyLeads database and used to initiate additional timely and relevant marketing messages.


API & ESP Connectivity

NurtureMyLeads is API enabled and ESP agnostic. You choose who pushes your email.

NurtureMyLeads can push content via any number of ESPs or through our own Mail Transport Agent using our own domain and IP addresses. We can also work with your provider to connect into their MTA so we can inject content straight into their system thereby streamlining the workflow and minimizing setup charges. We are currently hooked up with AcquireWeb, ExactTarget, Amazon, and our own cloud-based infrastructure including MTAs, domains and IP addresses. It's your choice.


Technical Support Services

Determine your market profile and tap into vast amounts of B2B and B2C prospecting data.

Our technical services include website development, landing page development, rich internet application development, mobile app creation, social media integrations and e-commerce applications. We can develop apps for various platforms while maintaining performance, security, reliability and scalability.

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