The Process

Data

Not only does NurtureMyLeads marketing transformation services help you design, build and enhance your marketing database, we also ensure accuracy and deliverability through a number of file maintenance processes that are already built and proven. Our goal is to provide a self-learning marketing database, give you a 360-degree view of each consumer across channels, including behavioural, demographic, and transactional data. Over time, you will develop a better understanding of what motivates your customers' buying behaviour and how to communicate with them at just the right time to make a sale. It's a sure way to keep your competitors from leapfrogging ahead of you in today's competitive business environment.

  • Acquire New Customers
  • Marketing History & System of Record
  • Scalability, Security and Reliability

Marketing Automation

Marketing automation is just one aspect of Marketing Transformation, the other is implementing the right campaign models. We have used our decades of experience in designing systems, databases, marketing automation and CRM integration to create Smart Campaign Models.

Our consultants use smart content, technology, multiple channels and data to create models that can be easily customized for multiple products and services. These smart models utilize a multi-channel strategy, improve and optimize sales funnels, create timely and relevant messages, notifications to sales and use internal and external data.

  • Build Stronger Customer Relationships
  • Engage Across Channels
  • Access the Power of Multichannel Campaigns
  • Personalize Across Channels
  • Extensible Architecture and Integration


Smart Campaign Models

Marketing automation is just one aspect of Marketing Transformation, the other is implementing the right campaign models. We have used our decades of experience in designing systems, databases, marketing automation and CRM integration to create Smart Campaign Models.

We use smart content, technology, channels and data to create canned models that can be easily customized for multiple products and services. These smart models utilize a multi-channel strategy, improve and optimize sales funnels, create timely and relevant messages, notifications to sales, use of subjective and predictive scoring, and use internal and external data.

These campaign models are extensive yet scalable to fit your current needs and scale up as your marketing matures.

  • Measure and Optimize Performance

How It Works

Login to the System

Login into your Marketing portal using the your secure userid and password.

Integrate Data

Using technology and processes set up by NurtureMyLeads, integrate data from CRM systems like Salesforce.com, corporate marketing databases, or simple excel and comma-delimited file uploads.

Customize your template

NurtureMyLeads consultants will help you build smart content and messaging to take advantage of the data to create dynamic communications.

Select current customers or potential customers

Use the enriched marketing database and smart segments to target leads, prospect and customers with relevant messages

Schedule your campaign

Automate your marketing by scheduling your campaigns on a one-time basis or recurring basis.

Send and track your campaign

Once you hit send, real-time reporting lets you track deliverability rates, opens, bounces, forwards, unsubscribes. You’ll always know what’s working and what needs improvement.